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中国医药互联网+: 八大未来趋势预测(全文)

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《zhongguoyiyaohulianwang+: fengyuyulai,xushidaifa》youdeqinzhongguoshengmingkexueyuyiliaoxingyelianhekeji、chuanmeihedianxinxingyetuandui,yanjiuyudongchalizhongxingongtongbianzuan。hulianwangyidongjishutuidongxingyekuajie,bingdaidongchuantongchanyejinruzhonggoushidai。erhulianwangyidongjishuheyiliaoyiyaochanyederongheyijidiedaijiangshibukebimiande。benbaogaoduiweilai3-5nianyiyaodianshanghezaixianyiliaodefazhan,yijiyiliaoyiyaoshengtaixitongdeyanjinjinxingleyuce。

八大趋势:

· qushiyi:  yuqiyue1500 yideyiyuanyulingshouzhongduankongjianjiangzhuanhuanzhixianshang

· qushier:  yiyaodianshangjiangcujinjiazhilianshanggehuanjiedezhonggou

· qushisan:  yiyaodianshanggejujiangchaoyoujijiehe、huhuigongyingdemoshifazhan

· qushisi:  yiyaodianshangjiangcushixianxiaqiyezhuanxing

· qushiwu:  hulianwangyidongjishujiangzhongsuxianxiayiyuanyunyinghefuwuliucheng

· qushiqi:  zhinengkechuandaishebeishendurongrujiankangyiliaolingyu,yingjian、ruanjianyijixiangguanfuwujiangyinglaijudadefazhankongjian

· qushiba:  yiliaodashujujiangyinlingyiliaotixijinruzhihuishidai

图0: 网络电商 vs 医药电商规模对比 (2015E)

相对而言,医疗医药领域却进展缓慢,原因包括政府管制程度较高、行业整体生态系统复杂、地域医院之间相互割据、在线医疗医药的监管和行业标准尚不到位以及民众在线消费习惯有待培养等多方面的因素。但应当认识到的是,在线药品销售和医疗服务能够有效优化流程、降低成本,满足日益多元的消费者需求,并且达到资源配置优化的作用,尤其是当前中国医疗资源匮乏、分布不均衡的状态下,具有很大的应用价值。

目前医药电商已经随着政策的逐步放开迈入发展阶段,尽管发展速度比起其他商品电商而言势头较弱。医药电商无疑会促进价值链上各利益相关主体利益的重新分配与各环节的重构,也会推动线下企业的转型,但目前政策仍然是行业发展最大的壁垒。在线医疗已经出现了百花齐放的态势。而随着在线医疗服务质量的提升,它将部分替代线下服务并满足浅层次的医疗需求。互联网移动技术将进一步渗透医院的运营和服务流程,并且在线上和线下服务都不断优化的进程中,两者将紧密融合,逐步突破地域和传统流程的壁垒,提升资源配置的效率。

当然,新技术和传统产业的融合必然面临诸多壁垒,而将来这些壁垒的克服还取决于政策的走向、民众观念的改变以及整个产业中参与各方利益的博弈。但应当认识到,在技术加速更迭,产业以及运营模式快速更新的情况下,企业善于把握未来并勇于行动已经越来越重要。希望这篇报告能够带动大家关于医药电商和在线医疗的思考与探讨,把握风向,抢占先机。

趋势一: 预期约1500亿的医院与零售终端空间将转换至线上

目前药品销售渠道主要集中于医院终端以及零售终端,两者占比接近8:2,而网络终端( 非处方药) 仅占极小一部分。从政策放开的前提之下来看医院药品销售情况,住院药品放开可能性小,医院仍将掌握绝对控制权;门诊药品则将分流至零售终端与线上,然而注射药品无法网购,其网上转移率将受到一定限制。零售终端则受到双向影响,一方面,医院端药品外流后,零售终端无疑是获益者之一;另一方面,网售处方药品政策放开后,医药电商对药店的冲击也在所难免。

政策放开后,过去被压制的需求得以释放,医药电商市场的规模将有实质性的发展。不过,由于处方药的销售对药品是有限制的逐步开放,因此预期医药电商的市场将呈现稳步扩张的局面,而非如传统电商行业的爆发式增长。

基于2015年的数据估算,我们对医药电商的规模变化做出了预测。一旦处方药政策放宽之后,现有药品空间将有望在医院以及零售终端渠道进行转换到网络终端:

· yiyuanzhongduan:jiangyouyue700yidemenzhenyaopinzhuanhuandaowangluozhongduan,tebieshimenzhenfeizhusheyaopinyijimenzhenotcyaopin

· lingshouzhongduan:yue800yidelingshouzhongduanjiangzhuanhuadaowangluozhongduan

jieguobiaoming,zuizhongwangluozhongduandeyaopinzhuanhuahoudefenejiangcong100yitishengzhi1500yiyuan,zhanzhengtishichang10%,shiyiyaodianshangshichangmairufazhanxinjieduan。

erwomenyujidao2020nian,youyuyaopinshichangzhengtiguimodechixukuoda,zhengcechixufangkuan,wuliujinyibuwanshanyushoushixingxianzhijianshao,yijixiaofeizhewanggouxiguandeyangchengdengduofangtuidongyinsu,leguanguji,yiyaodianshangshichangjieshijiangyouwangdadaojiejin4000yiyuandeguimo。

图1: 医药电商市场格局转变(2015E)

趋势二: 医药电商将促进价值链上各环节的重构

chuantongyiyaoxingyejiazhilianzhong,zhiyaoqiyejuyoujiaogaodedingjiaquan,yaopinpifaqiyejizhongdujiaodiqieduocengdaili(quanguoji,shengji,shiji)jiaoweifuza。yiyuanzepubiancunzai“yiyaoyangyi”deqingkuang,yasuoleyaodiandeyinglikongjian。jiazhilianzhongduandehuanzhechuyujibulidebeidongdiwei,baoshougaoyaojiadejianao。eryiyaodianshangdefazhanjiangcujinjiazhilianshangdeshengchan、jingxiao、peisongyijizhongduanyonghuhuanjiedezhonggou,zhuyaotixianzaiyixiaqigefangmian。

图2: 医药电商将促使传统价值链重构

药企出厂定价权呈现分化影响

zhongguoyaopinshengchanqiyejibenshangmeiyoudulidefenxiaoqudao,jiyoumoshidecengcenghuanjiebujinjiangdileliutongxiaolv,shiyaopinjiagexugao,fanlihehuikouchengweichangtai,duigaolezhiyaoqiyedexiaoshouchengben,erjiajialvguanzhidezhengcegengcujinleyiyuanduigaojiayaodepianhao。yiyaodianshangyouwangtuijinliutonghuanjiedeyasuo,yaopindexuanzejianggengjiatouminghuayushichanghua,jiageyouyaopinzishenyijiyonghuxuqiujueding。

dianshangpingtaijiangduiyaoqichanshengfenhuadeyingxiang。shouxian,duiyutongyongmingyaoqilaishuo,huanzheketouguohulianwangpingtaihengxiangbijiaolaijuedingxingjiabizuigaodeyaopin,yinciyouwangshiguoquxiaoshoulijiaoruodeyaoqikuodashichangfene。qici,duiyuduiyudaxingyaoqiyuxinteyaoqi,xinzenghulianwangqudaojiangshiyaoqidailaigengduoliuxiangbianxiandejihui,ruoyongyoudujiapinzhongjiangshiqibaochijiageyoushi。

药品批发代理行业集中度有望提升

dangqianyaopinpifadailixingyechengxianduoersandegeju,guoneiyiyaopifaqiyegong1.63 wanjia,paimingqiansandeyaopinpifaqiyezhanzhengtixingye29.7%,qianshimingzhan36.3%。yaopinfenxiaojizhongdudiyijiguimohuachengdudizengjialeliutongchengben。yinci,guoneipifaqiyejinguanpingjunmaolilvxiangbimeiridengguojiaogao,danpingjunfeiyonglvgaochuxuduo,jinerdaozhidilirundexianzhuang。

图3: 各国流通环节费用与利润率对比

未来电商将主要从两方面对批发代理行业产生冲击: 一方面,电商将压缩流通环节,对整体行业可能是利空,行业利润率或被削减;另一方面,大型代理机构由于拥有规模化效应以及把持终端资源,有望受益于行业集中度攀升,进一步扩大行业资源整合。

医药物流将扩大既有市场规模

weilaidianshangdefazhanjiangduiyiyaowuliujiazhiliandailaisifangmiandeyingxiang。shouxian,suizhechufangyaodekaifang,b2cduandewuliushichangjiangbeidakai,wuliushichangguimojiangtisheng。qici,xiaofeizhegouyaodetexingbaohanleliangxiaoyijifensandengyinsu,yinerwuliuchengbenjianghuitigao。yinciduiyushilijiaoruodeyiyaoqiyedisan

fangwuliukenengshijiaohaodexuanze,xinzhengjiangyunxuqiyeweituodisanfangwuliupeisongyaowu,wuliuqiyekechencijihuigoujianyiyaowuliuxitong,dadaogsp tixiyaoqiu,yuyiyaodianshanggongyinglianxianglianjie,cushidisanfangwuliujueqi。zaizhe,yaodianjiangchengweipeisongdezhongyaozucheng,shiqicanyuyaopinpeisong,zuodaoyonghujishixiadan、jishisongyao。zuihou,dianshangwuliujiangyouwangweiwuliujiazhiliandailaichuangxin,tuidongxinxihua,biaozhunhua,zidonghua,liuchenghua,jinyibutuidongwuliuzhuanxing。

图4: 未来医药物流市场空间将扩大

医疗机构从以药养医向服务导向模式转型

woguogongliyiyuanyaopinshourujihuzhandaoqizongshourude45%~50%,“yiyaoyangyi”genshendigu。ranerbansuizheyiyaofenkaidedaqushi,yiyaodianshangjiangchengweizhongyaoyaopinliuxiangzhongduanxiaofeizhequdaozhiyi。suizheyaozhanbijianshao,yiyuanshibixuyaotigaoyiliaofuwujiagelaibuchangxianyoushouru,bingzhuanxingweiyifuwudaoxiangmoshi。

jiezhimuqian,beijingyouyiyiyuan、chaoyangyiyuan、tiantanyiyuan、jishuitanyiyuan、tongrenyiyuandeng5 jiayiyuanyizhankaigaigeshidian,caiquleqianghuachufangdianping、buhelichufanggongshi、yishengjichangshangshuangyuetandengcuoshi。jiezhi2014nian11yuedi,5jiashidianyiyuanyu2012nianshangbannianrijunxiangbi,zongtiyaozhanbicong46.12%xiajiangdao36.18%。zaichenggongshidiandetuidongyigaimoshixia,quanguofanweineigongliyiyuanyiyaozhanbiyouwangjiangdi。

图5: 未来将以医疗服务为导向

零售药房与电商合作提升盈利空间

xiangbilingshouyaodian,yiyaodianshangyoushimingxian,shangpinpingjunskushangkeduodaliangbeiyishang,jiagejingzhengligao,fugaixiaofeizhemianjibushoushijianyukongjianxianzhi。dianshangfazhanduidanti、lingshouyaodianyingxiangfenhua。duiyudantiyaodianeryan,jizhongdujiangjinyibutigao。yizhongyaoyuanyindantiyaodianshangyouyijialijiaoruo,jiage

queshaojingzhengli,xuyaokaochayihuayaopinlaiyingli,fouzejiangchuyuruoshizhuangtaibingmianlinbeibinggouhuozhenghe;erliansuoyaodianjiangzaidianshanglangchaozhongshouhui,qishangyouyijialiqiang,yudianshangxiangbi,zaiguimohuaxiaoyingzhixiajiagejuyouyidingjingzhengli。ciwai,youzhidefuwujiaonanbeilijiqudai,tongshiliansuoyaodiankexuanzeyudianshanghezuo,shixiano2oyindaoliuliang,zailiangzheyoushihubudeqiantizhixia,tishengqiyinglikongjian。

患者主动性增强且选择权增加

huanzhewuyihuicongyiyaodianshangdefazhanzhongshouyi。yifangmian,yiyaojiagezhujiantouminghua,yaopinzhongduanjiagejiangbeijiangdi,xiaofeizhenengyigengshihuidejiage、gengdadeyijiaquanmaidaoyaopin;lingyifangmian,yidongyongyaoguanlishidexiaofeizhemaiyao、yongyao、houqijiankonggengweijishi、youxiao,congmouzhongchengdushangbaozhengleyongyaoxiaoguo,tigaoshangpindefuwuxing。

医药电商发展伴随信息化革新

yiyaodianshangsuochanshengdeshujubujinkeyishixianyaopinjianguan,gengnenggoukuodayingxiangzhizhengtidajiankangchanye。yidianshangweiqierukou,jianliyonghujiankangdangan,zhenghezixun,wanshanchengzhineng“yun”,nenggoudanrendajiankangpingtaifuwushangdejiaose,weikehutigongyongyaozhidaodengzengzhifuwu。tongshi,yekeyifuwuyuzhiyaochangjia,huoqubaohanyaopindeliuxiangyuxiaoliangdengdashuju。zuihou,liyongdashujurangyiyaoxingyegengjiatouming,daobiyiliaojigouheshengchanqiyegaishanchanpinhefuwu。

yiyaodianshangdefazhanxuyaocanyuzhezuidachengdushangmanzuxiaofeizhedexuqiu,yejiushixuqiuduanyugongjiduandewufengduijie,shiyonghudedaozuihaodetiyan,jinyibutishengshiyongyiyaodianshangpingtainianxing。xiaofeizheduiyiyaodianshangdexuqiubaohanleshihuidejiage,kuaisuquhuo,duoyuanhuayaopinlei,youzhifuwu,yijiduipinpaixinren。erzheixiexuqiuxingchengleyiyaodianshangnengfouxingchengdaoruliuliangdeguanjianyaosu。yeyinci,qiyedegongjiduandejianshexuyaoweiraozhezheixiexuqiuerdazao,jianlibingtishengxiangyingdeneibunengli,qianghualiuliangdaoru,bingjinyibujiangxiaofeizhezhuanhuaweinianxinggaodehexinyonghuqunti。

趋势三: 医药电商格局将朝有机结合、互惠共赢的模式发展

weilaiyiyaodianshangfazhangejujiangqujueyulianggeguanjianyaosudejiaohuzuoyong,yishicanyuzheduiyiliaoziyuandekongzhilidu,ershiqiyeshifounenggouyindaoliuliangzhuanhua。qizhong,duiyiliaoziyuankongzhiliduhexinhangaileduishangyouyaopindeyijianengli,zhenghexiayouyiyuanyijiyaodiandenengli,zhangwowuliudenengli,yijitigongyiliaofuwudenengli。erliuliangdejianliyijizhuanhuazeshiyiyaodianshangmoshizhongchulezengzhifuwuyijiguanggaozhiwaidezhuyaobianxiantujingzhiyi。

图6: 未来医药电商格局转变

传统医药企业掌握医疗资源

congyiliaoziyuankongzhidejiaodulaikan,sandazhuti( yaoqi,shangyeqiye,liansuoyaodian) zaibutongchengdushangzhangwoleyiyaochanyelianshangdehexinziyuan,ziyuanzhengheyukongzhiliduxiangduiyudisanfangpingtaishidianshangjiaoweiqiangda,geziyongyoubutongdeyoulieshi。ersandazhutiweilaigejukenengchaoliangfangmianyanjin。shouxian,duiyuyaoqilaishuo,yongyoumanxingbingxiangguanxifenlingyupinzhongyaodechuizhidianshangjiangyongyoujiaoweituchudeyoushi,ruonenggoutouguozhenghehuozijianlaiqianghuaqifuwu,jiangyouwangqiangzhanjingzhengduishoufene。qici,duiyuliansuoyaodianyijishangyeqiye,youyumuqianquyutexingjiaoqiang,xingchenglegeziweizhengdetaishi,ruonenggouzaiquyuzhenghedejileizhixia,tuozhanzhiquanguoxingdefanchou,jiangyouwangqudeshichangxianji。

流量与用户黏性决定医药电商平台的话语权

congliuliangdejiaodulaikan,daxinghulianwangqiyeyongyouqiangdadeliuliangyoushi,ranerduiyiyaochanyeliandekongzhiyuzhenghenenglijiaoweiboruo,yinciyidisanfangpingtaidexingshizhankaiyiyaodianshangyewu。

jinguanruci,hulianwangqiyequenenggoutouguopangdaliuliangzhijieyingxiangyiliaochanyelianshanggezhutideduijieyijihezuo,xingchengledaobichanyeyukuodahuayuquandexiaoying,jinyibunengliyongcililiangzhenghechanyeliangefang。yincizaiweilai,yongyougaoliuliangyijigaoyonghunianxingdehulianwangpingtaijiangyouwangshengchu,erxianxingzhejiangjinyibuxingchengjingzhengbilei。

合作协同是未来趋势

yaoqi,liansuoyaodian,yijishangyeqiyeduishangyouyiyaoziyuandezhengheliduyijinenglijiaoqiang,ranerzijianpingtaiyinliuxuyaojiaogaodechengben,rengyoulaidisanfangpingtaidaoxiangdeqiyexiyinliuliang,kuodaqifugaibanjing。erduiyuhulianwangqiyelaishuo,touguojiangoupingtaimanzuyiliaozhutiduiliuliangdexuqiu,jiangyouzhuyuqizaiweilaigenghaodezhengheyiyaochanyelianshanggezhuti,daobichanyelianfazhan。yeyinci,shuangfangdeshendujiaohushijuedingweilaiyiyaodianshangfazhangejudeguanjianyaosu,eryoujijiehe,youshihubu,jinergongtongfenpeichanyelianliyijiangshiqushi。

趋势四: 医药电商将促使线下企业转型

线下向线上拓展的迫切性显着

2014nianzhongguoyaopinlingshoushichangguimo2817yiyuan,chuyuruozengzhanghuanjingzhizhong,gebiechengshixiaoshouguimochuxianfuzengzhang,bushaoyaodianchuxiankuisunbudebujianshaokaidianshuliang,cushiyaoqiyekaishibolixianxiayaodianqudao。ciwai,yongyouyiyaoziyuandeyaochangzhengzhankaixianshangbuju,tuozhanqizhuyingyewuzhiwaideshouru,jinqikuaguoyaoqiruzhongmeitianjinshikezhiyaoyouxiangongsishangxiantianmaoguanfangqijiandian,chengweiguoneishougekaisheziyingdianzishangwuqudaodekuaguoyaoqi。zaizhengcekaifangdeqiantizhixia,duixianxiayiyaoqiyelaishuoshijiyu,nenggoutuozhantongshimibuxianyouxiaoshouqudaodebuzu,yincicongxianxiazhuanxingdaoxianshangshidaqushi。ermianduixianshangzhuanxing,butongdemoshidexuanzexuyaoyijuqiyezishendetedianyijidingweierjueding。

图7:  线下企业转型模式选择

借力第三方平台——“主流市场”

disanfangpingtai,tebieshihulianwangjutou,huitouguobutiedecelveyixiyinxiaofeizhe,chanshengpangdadeliuliang,xingchengguimoxiaoying。cizhongmoshiyoudianzaiyu,yiyaoqiyewuxuhuafeijudaderenliyuwulidajianpingtai,chengbenjiaodi,qieshujutoumingdugao,jiaoyishixiaofeizhechanshengxinren,qiyezhixuzhuanzhuyupingtaishangdeyingxiaoyuyunying,qitadexijiekejiaofujidisanfangpingtaiwancheng。ciwai,youyudianshangpingtaiyiliaoziyuankaituonenglijiaocha,shengengnengliweiruo,yincixianxiayiyaoqiyekeyigenpingtaihezuo,hubuduijieshuangfangdeziyuan。

ercimoshidequedianzaiyudisanfangpingtainenggouliyongliuliangdaobiqudaoshangyijiliansuoyaodianposhijiagexiajiang,yadiqiyelirun。erzaijileidaliangxiaofeizhezhihou,pingtaikenenghuitigaoqiyeruzhufeiyong。tongshi,yiyaodianshangmenjianjinyibujiangdi; disanfangjiaoyipingtaishenpigengweirongyi,yincipingtaizhijianxianghudejingzhenghuojiangbiandegengjulie,shidexianxiaqiyekenengxuyaozaigengduopingtaishangyunying,duigaoleyunyingchengben。

线上自营 ——“新兴市场”

caiquziyingdeyoudianzaiyuxianxiayaoqizaichuantongyewuzhongdejileiyoushi,baohanpinleihewuliuyoushikeyizhuanhuazhixianshang。yiyaowuliuyaoqiuheyibanxiaofeipinchabiejuda,daxingyaoqiyoupeisonghezhiliangkongzhideyoushi,yinciketouguojianliziyingyiyaodianshangshixianzhuanxing。erziyingdianshanggengkeyijiaohaodetigonghuiyuangexing

huadezhuanyeguanlifuwu,bushouxianyudisanfangpingtaibiaozhunhuadefuwu,bingtigongchayihuafuwu。

cimoshidequedianzhuyaozaiyutouziyujishupingtaiyijiliuliangdaorudechengbenjiaogao,erzongguanqitaxingyedeziyingdianshangpingtaifazhan,chenggongzherufengmaolinjiao,daduozhichuyuweiyinglidezhuangtai。yincizijianpingtaijiaoshihezijinshilixionghoudedaxingyaoqihuoliansuoxingqiyetouru。

O2O ——“潜力市场”

youyuyaopindeteshuxing,zhuduoxiaofeizhedexuqiu( liruyongyaoanquan) tongguohulianwangwufawanquanmanzu。yincixuyaojiangwangshangyouyongyaoxuqiudegukeyindaodaomendianxiaofei,weiqitigongzhuanyedeyaoxuefuwu。ero2o moshinengjiangxianxiajihuiyuhulianwangjiehe,shihulianwangchengweixianxiajiaoyideqiantai,tongguowangshangyaodiandaidongshitimendiandexiaoshou,tongshijiejuezuihouyililudewenti,shiwangshangyaodianjifashitiyaodiandeqianneng。

duiyuxianxiaqiye,o2o moshinenggouwajuexianxiaziyuan,cuchengxianshangyonghuyuxianxiashangpinfuwudejiaoyi,bingnenggoujingquetongjixiaofeixingwei,shiqiyexunsuzuochujuece,shiweilaideqianlishichang。yuqiweilaidisanfangyijiziyingpingtaijianghuihenkuaidijiarudaocishichangzhong,shideo2o moshijingzhenggengjiajulie。

趋势五: 互联网移动技术重塑线下医院运营和服务流程

suizherenmenduiyiliaofuwushuipingyaoqiudetigao,yiliaojishudefazhanyijiyiyuanguanlideriyifuza,yiliaoxinxihuayijingchengweiyiyuanfazhanbukehuoquedegongju。jiuzhongguoyiyuandexinxixitongzhuangkuanglaikan,muqiandabufenyiyuansuiranyijingjianlileyiyuanxinxiguanlixitong,danlinchuangxinxixitongdeshishibilvhaijiaodi。yiyuanduiyuxinxideyingyonghaijuxianyujibendecaiwuheshoufeifangmiandechuli,duiyulinchuanghefuwuliuchengdeyouhuazuoyongfeichangyouxian。tongshiyouyuyiyuanmeiyoudonglikaifangneibushuju,yiyuanxinxihuacunzai“xinxigudao”wenti,geyiyuanxitongxianghuduli,quefabiaozhunhuadedianzibingliheyewuliucheng,shidehuanzhezaiyiyuanhegejizhenliaotixizhijiandezhuanyishouxufanfu,zuailefenjizhenliaozhidudetuijin。

hulianwangyidongjishuhechuantongyiliaoderonghejiyiyuanxinxihuadefazhanzhurulexindehuoli。hulianwangyidongjishudeyoushizaiyunengtuposhikonghediyuxianzhibingtuidongxinxigongxiangheziyuanpeizhi。tadeshentoujiangtuidongyiyuanxinxihuadejinchengbingzhongsuyiyuandeyunyingmoshihefuwuliucheng。yiyuanzaiyiliaoxitongzhongzhanzhudaodiwei,jijulejuedabufendeyiliaohuodongheyiliaoyiyaoshuju,yincizaihulianwangyidongjishuheyiliaoxiangjiehedejinchengzhongshigefangbujudezhongdianhuanjie。suizhegeluzibendecanyu,tebieshizaijuyoujiqiangdejishuhezijinshilidehulianwangjutoudejieruxia,yiyuanxinxixitongshengjihebiaozhunhuadouyouwangjiasu。hulianwangyidongjishuheyiyuanxinxixitongdeduijie,keyirangyiyuanshixianxinxijishifenxiang,cujinyiyuanyishenghehuanzhedehudong,bashiyiyuzaiwangshangchulideliuchengdabaoshangxian,rangyihurenyuancongrichangdexingzhengshiwuzhongjiefangchulai,bajinglijizhongzaihuanzhejiuzhenhehulishang,yeranghuanzhejiuyigengjiafangbiankuaijie。

zaihulianwangyidongjishudezhichixia,xinyidaideyiyuanzaiyunyinghefuwushangjianggengjiawanshan。yishengkeyisuishitongguoyidongshebeilejiebingrenxinxi(ruyingxiangguidang、xueyangjianchadeng),shoudaobingqingyujingyijilejiebingrenchuyuanhoukangfuzhuangkuang。yihutuanduikeyishishigongxiangxinxibaozhengjinmihezuo,jiangdixinxiwuchuandegailv。yiyuankeyitongguoshenfangxitonghefuzhuzhenduanxitongzhichiyishengheliyongyaohezhiliao,tishengzhenliaoxiaoguobingkongzhifeiyong。huanzhejiangwuxuzaijingyouduogefanfudejiuyihuanjiebingduocipaidui,keyitongguoyidongshebeiyouxuwanchengduogeyiliaohuanjie。

趋势六: “以服务患者为核心”,互联网医疗将推动传统医疗服务模式的重构

“yifuwuhuanzheweihexin”shihulianwangqiyeyingdangjubeidesiweimoshi。erweiraozheiyizhuti,hulianwangyiliaoqiyejiangjiehehulianwang、yidong、chuanganjishu,xiediaoyiliaofuwutixizhonggefangdehexinsuqiu,jianliqiduijiebaokuohuanzhe、yiyuan、yaoqi,shebaodengduofang,rangziyuanzaixianshanghexianxiayoujijiehedequanxindeyiliaoshengtaixitong。

线上服务将替代部分传统的线下服务,患者可以在线上得到专业的医学建议、购买药物并分享经验而无须再占用线下资源。“春雨医生”是该领域的先行者。它向用户提供“自查+ 问诊”的功能,已积累激活用户4800 万,拥有注册医生60000 人。春雨正是满足了患者对于医疗服务的浅层需求,既节省了患者时间,同时也起到了分流、缓解医疗资源紧缺的作用。

hulianwangyiliaojiangmanzuchuantongyiliaowufagujidexifenshichang。woguocunzaiyiliaoziyuanguodujizhongyuyuanneiyizhi,baojianyijiyuanwaikangfudenglingyujiduboruodebiduan。hulianwangyiliaodejueqijiyiliaofuwudekuorongdailaileqiji。jiumuqiangefangdebujulaikan,zaixianyiliaofuwuyijihuhangaiyiliaobaojiandesuoyouhuanjie,shejijiankangguanli、yuanwaizizhendaozhenyijizhenhoudekangfufuzhuhejiancedenglingyu,dianxingdeyingyongbaokuojiankangguanlidekoudaitijian、meiyou;daozhenfuwudequyiyuan、haodafuzaixianyijikangfujiankongdetanghushi、i health bpm deng。

bujinruci,xianshangxianxiaronghejiangbuduanshenhua。xianshangyiliaofuwuyijizonghepingtaitongguoduixinxidechulihezhenghe,rangbufenhuanzheziwozhenliaohuozhezaixianshanghuodezhuanyefuwu,haikelianhexianxiadegefangziyuan,tupoyiyuanhediyushangdebilei,weihuanzhezhaodaopipeideyishengshenzhizuzhiyiliaotuandui,manzucongdiduandaogaoduan,congqingzhendaozhongzhengdeduocengciyiliaoxuqiu。muqianyiliaoshichangdecanyuzhedouyizaijinxingchangshi,lianhexianshangxianxiaziyuantigongfuwu,xunzhaohezishenziyuanpipeideshangyemoshi,rujiyuzishendeyiliaoziyuanweihuanzhetigongxianshangfuwudeguangdongshengdierrenminyiyuan,pingjiepingtaiyoushilianhexianxiazhensuoheyiyuandealibabayijiyunyongxianshangpingtaizhenghegexinghuayiliaofuwudemaideruideng。zaijianglai,suizhexianshangfuwudechengshuheyiyuanliuchengdeyouhua,xianshanghexianxiayiliaofuwujiangdedaogengjiaqingxidejiedingbingzhongxinzhenghe。weilaideyiliaofuwujiangbuzaijuxianyumougeyiyuanhuodiyu,ershijiehelexianshang、xianxiayijibutongdiyuziyuandezonghexingfuwu。huanzhekeyigenjuzishenxuqiuxuanzexianshang、xianxiahuozheliangzhexiangjiehedejiuzhenfangshiyijiyishengtuandui,erxianxiadeyiliaoziyuandedaozhongxinjihuojianggengjiafuyuxiaolv。

趋势七: 智能可穿戴设备深度融入健康医疗领域,硬件、软件以及相关服务迎来巨大的发展空间

jinruwulianwangshidai,zhinengkechuandaishebeizuoweijiangxiaofeizhe、yiliaojiankangfuwu、shujujinmilianjiededianxingdaibiaobeishouguanzhu。kechuandaishebeikeyifangbiandipeidaizaiyonghushenshanghuozhezhenghedaorichangwupinzhong,tongguoruanjianzhichihehoufangpingtaiheyunduanjinxingshujujiaohuzhenghe,jianceyonghushenglizhuangkuanghezhoubianhuanjing,rangyonghukuaisuchakan、dedaoyujinghuozhefenxiangxinxi。zhinengkechuandaishebeijuyoukeyijiefangshuangshou、huanjingganzhi、bianli、zhineng、chijiuyijizhuanzhudetexingyouwangchengweijizhinengshoujizhihouxinyidaidezhinengyingjianredian。genjuyiguanzhikudeshuju,zhongguo2013niankechuandaishebeishichangguimowei9yiyuan,yujizai2016nianjiangkuorongzhi228yiyuan。

genjuyiguanzhiku2014nianxiaofeizhediaochaxianshi,muqiankechuandaishebeiyunyongdeqiansandalingyuweijiankang、yundongheyiliao。suizhexiaofeizheguanniandegaibian、kechuandaishebeideyanjin、peitaojishudewanshan、houtaixitongdezhengheyijishujuzhinengfenxinenglidetigao,kechuandaishebeizaijiankangguanliheyiliaofuzhulingyudeyingyonghaijiangjiaqiang。yixiecengjingbixuyaozaiyiyuanjinxingzhaohudebingrenyouyuyoukechuandaishebeidemiqiejianceyijiheyihurenyuandewujianxideshujufenxiangkeyizaijiazhongkangfu,jiangyiyuanbingchuangliujizhenzhengxuyaodehuanzhe。xiaofeizhejianggengyuanyishiyongkechuandaishebeijiancezishenjiankangzhuangkuangbingjieshoujiyuhoutaidashujufenxidezhinengjianyihuozhezaixianyiliaofuwu。yiliaofuwuyejiangcongzhuzhong“youbingcaiyi”moshixiangzhuzhongbaojianyufangdemoshizhuanbian。

当然,智能可穿戴设备在医疗领域的应用价值并不仅至于此。它实现了对于使用者(包括患者)状态的无间隙监控,突破了传统医疗保健在时间上的限制。在云计算和大数据分析技术不断进步的基础上,这些数据通过整合分析将被应用于建立智能医疗平台、电子健康服务生态系统等,应用到医药开发、医患沟通、医院运营、消费者自我监测等多个领域。因此,虽然目前硬件销售仍然是主要的盈利模式,但从长远来看,特别是当后台系统实现整合,数据相互对接之后,软件以及基于大数据的服务将迎来巨大的利润增长。

趋势八: 医疗大数据引领医疗体系进入智慧时代

医疗机构

dabufenyiliaohuodongfashengyuyiyuan,yinciyiyuanshiyiliaoyiyaoxinxidezhuyaolaiyuan,shihuoqubingzhenghedashujudeguanjiankawei,duiyubujuyiliaodashujujiweizhongyao。jiushujuyingyongfangmianlaikan,yiyuanduiyuxinxihuazuizhuyaodesuqiuzaiyubaozhangyiliaoanquan,tishengxiaolvhejiangdichengben,yunyongjiweiguangfan,keyishejineibudeguanliliucheng、fuwuliucheng、linchuangzhichi、yiyuanchengben、yishengzhenliaoxingweishenzhishiyiyuanjianziyuanzhenghedengduogefangmian,juyouhendadefazhankongjian。

在线医疗企业

zaixianyiliaoqiyekuaisujueqi,jiangchengweiyiliaoshujulingyidalaiyuan。wulunshiyiyaodianshanghaishizaixianyiliaofuwu,doujiangjileidaliangdejiuyiyongyaohejiankangleishuju,weidashujuyingyongtigongfengshuodebaoku。yucitongshi,zaixianyiliaoqiyehaijiangshidashujuyingyongdezhulijun。tebiezaiyiyuanrengshiyiliaotixizhongdeqiangshizhutieryiyuanshujuyouwangwangnanyihuoqudeqingkuangxia,tongguofenxizishenjileideshujubangzhuyaoqiyanfaheyingxiao、weiyibaoleiqiyedengtigongdabaofuwujiangyouwangchengweiyizhongyinglimoshi。

医药企业

dashujudeyingyongjiangtuijinyiyaoqiyezhuanbian,birutuixing“jingzhunyiliao”,genjuhuanzheqingkuangcaiyongzhenduixingdelinchuanglujing;jiyuhuanzhexinxihexiaoshoushujuzhunquedingweishichangheqiyeweilaituozhanzhongdianyijiliyongxiaoshouxinxihexianshangxianxiagezhongqudaojinxinggengjiajingzhundeyingxiao。

商业保险和医保控费公司

shangyebaoxianyijiyibaokongfeigongsijiyuhuanzhezhenliaoheyongyaoxinxizhidingfufeibiaozhunhefulijihua,yinershujuduiyuqiyeyewudetuozhanzhiguanzhongyao。dashujujiangyouliyutuidongqikehuquntidexihua、chanpindefengfubingqierangdingjiagengjiazhunque。

政府机构

shujudeshenduwajueheyingyongjiangshizhengfudejuecegengjukexuexing。biruzhengfusuiranjilituixingyibaokongfei,danduiyuyaopinyijizhiliaodechangfujiagequequeshaoshujuzhichi;zaifangkaiyaopinjiagehetuijinduoyuanbanyidejinchengzhong,zhengfuxiwangjiaqiangjiankongquequefabiyaodeshouduan。zaizheixiefangmian,dashujudeyingyongdoujiangshidezhengfujuecegengjiajingzhunyouxiao。

(原标题: 【德勤报告】中国医药互联网+: 风雨欲来,蓄势待发)
分类: 企业新闻  
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